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Run Windows on Mac

Parallels Desktop for Mac Run Windows on any Mac—Intel or Apple silicon—and experience a seamless integration between operating systems. Find the Parallels solution that works best for you Parallels RASSimplified

How Can Intent Data Be Used In

It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the

How to Leverage Intent Data to Drive

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest

How INTENTIVE’s Buyer-Level Intent Insights are Driving

When we introduced INTENTIVE, our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments

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